- Thursday June 23, 2022
- 1:00pm - 2:00pm EST
Users, Data & UX: How to Maximize Audience Reach
with Gareth Ford Williams
JOIN US for an incredible exploration into Data, Users and UX with Gareth Ford Williams, who will deep-dive on how to use data to further the engagement and accessibility of Brand and UX.
Having acted as Head of UX Design and Accessibility at the BBC, after almost 17 years of impactful projects, Gareth has also founded ab11y.com — a startup that focuses on accessibility and inclusive design data for all.
About the Webinar
All types of digital real estate — from websites and apps to sales portals — need to accommodate various types of Users and different User Needs.
However, a potential User’s known disability or specific medical diagnosis can be of limited assistance when trying to design the site for easy use. This is because a diagnosis can tell designers very little about the User’s capability, which can also be determined by access to assistive technology, experience, knowledge, learned strategies, socio economic or language factors, how they are impacted by their condition, and transient factors such as their environment and energy level.
People with disability and/or neurodivergence are a very diverse group. It is estimated that over 30% of society is impacted by a range of conditions, sometimes multiple ones.
As designers, developers, product owners and business leaders, we need to know how to include all types of Users, with divergent User Needs and perceptive experience, including:
- Deaf or Culturally Deaf (sign language first) <0.5%
- Severely Vision Impaired or Blind <1%
- Significantly Vision Impaired 4%
- ASC or Learning Disability 5%
- Upper Body Motor Disability or Limb Difference 8+%
- Significantly Hearing Impaired 12%
- Neurodivergent (Dyslexia, ADHD, ADD…) 15%
This webinar will explore User Data, and the diversity of variables that impact User ability; how to best collect data using meaningful evaluation, not only with Users who self-identify as “disabled” but everyone who experiences barriers. And most importantly, how this data can be refocused to User Needs often shared by multiple user groups.
When User groups are combined using shared needs, the numbers show a more accurate picture of the impact of any product design decisions on the whole audience, increasing our audience reach.
JOIN US on June 23rd!
Gareth Ford Williams
Meet the Speaker – Gareth Ford Williams
In 2005 Gareth founded the BBC’s Digital Accessibility Team. Over the course of the first 3 years the Accessibility Team worked as an integral part of iPlayer’s core Product Team ensuring BBC iPlayer V1.0 launched as an accessible product. The accessibility team became part of UX when the BBC’s UX Design Team was founded in 2008. He went on to found the BBC’s UX Design Research team in 2010.